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The General Data Protection Regulation (GDPR) came into full force on the 25th of May 2018 and represents the biggest change in data protection law in over 20 years.

Many are still unaware of what's involved, how it affects their business, what to do and the steep fines for non-compliance.

The new GDPR regulation is far more reaching than the old Data Protection Act (DPA). GDPR vastly extends the rights of data subjects as well as imposing many rules surrounding all aspects of data management, systems in which it is stored and the way in which it is processed.

The rules encompass increased security of data, how data is collated, how long it is kept and its relevancy, whilst imposing increased responsibility to be able to report data breaches and having systems capable of data protection by design.

The law affects all companies undertaking B2C & B2B marketing into the EU and the need to comply will not be affected by Brexit as a new Data Protection Act 2018 is being developed in line with the GDPR regulation post Brexit.

So if you would like to discuss ongoing GDPR compliance for business in greater detail, then please fill in the form below.



What our Customers are saying about us?

  • Based on my prior experience working with the virtualROI team, they were the first port of call for assisting me with the data challenge faced in moving towards an account based marketing strategy.
    Product Marketing Manager // Google Cloud
  • virtualROI is a key partner in delivering email marketing and data services for Level 3. An invaluable partner for any company, delivering high quality services and proactive advice at a strategic level.
    Marketing Director, UK and EMEA // Level 3
  • With the European team covering all all aspects of marketing in EMEA, it is vital that we have partners that we can rely on to provide advice and support us in executing our marketing plans. virtualROI is a vital extension to our organisation working in many facets on our behalf - it really is a strategic relationship that continued to develop and rely upon for many years.
    Senior Director Marketing // Mark Monitor